Privacy Policy

Vanguard Performance Group Ltd ("we", "us", "our") operates vanguardperformance.co.uk. We are the data controller responsible for your personal information collected through this Site.

Contact us at: support@vanguardperformance.co.uk

We collect the following categories of personal information:

—Identity data: name, username or similar identifier—Contact data: email address, phone number, billing and delivery address—Financial data: payment card details (processed and stored by Shopify Payments or Klarna — we do not store card data ourselves)—Transaction data: details of products purchased and order history—Technical data: IP address, browser type and version, time zone, browser plug-in types, operating system—Usage data: information about how you use our Site—Marketing data: your preferences for receiving marketing from us

We use your personal information for the following purposes:

—To process and fulfil your orders, including delivery and handling returns—To manage your account and relationship with us—To send you service and transactional emails (order confirmations, dispatch notifications)—To send marketing communications where you have opted in or where we have a legitimate interest—To improve our Site, products, and services through analytics—To comply with legal obligations

We will only use your personal information for the purposes set out above or for compatible purposes. We will not sell your personal data to third parties.

Under UK GDPR, our legal bases for processing your personal data are:

—Performance of a contract — processing necessary to fulfil your order—Legitimate interests — improving our services, fraud prevention, direct marketing to existing customers—Legal obligation — complying with applicable laws—Consent — where you have explicitly opted in (e.g. email marketing sign-up)

You may withdraw consent at any time by contacting us or using the unsubscribe link in any marketing email.

We may share your personal information with:

—Shopify Inc. — our e-commerce and payments platform (data may be processed outside the UK/EEA under Shopify's standard contractual clauses)—Klarna Bank AB — payment and financing services—Courier and logistics providers — for order fulfilment—Email service providers — for transactional and marketing emails—Analytics providers (e.g. Google Analytics) — for Site usage data

All third parties are required to handle your data in accordance with applicable data protection law. We do not authorise them to use your data for their own purposes.

Our Site uses cookies to distinguish you from other users and to improve your experience. We use the following types of cookies:

—Strictly necessary cookies: required for the Site to function (session, cart)—Analytical/performance cookies: help us understand how visitors use the Site—Targeting cookies: record your visit to deliver relevant advertising

You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. By continuing to use the Site after accepting our cookie notice, you consent to our use of cookies as described above.

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

Order data is retained for 7 years to comply with HMRC requirements. Marketing preferences are retained until you unsubscribe or request deletion.

Under UK GDPR you have the following rights:

—Access: request a copy of the personal data we hold about you—Rectification: request correction of inaccurate or incomplete data—Erasure: request deletion of your personal data in certain circumstances—Restriction: request that we restrict processing of your data—Portability: receive your data in a structured, machine-readable format—Objection: object to processing based on legitimate interests or for direct marketing

To exercise any of these rights, email support@vanguardperformance.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to employees and third parties on a need-to-know basis.

We have procedures to deal with any suspected personal data breach and will notify you and the ICO where legally required to do so.

Our Site may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy notices.

We may update this Privacy Policy from time to time. The current version will always be posted on this page with the date of last update. We will notify you of significant changes by email where appropriate.

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Vanguard Performance Group Ltd support@vanguardperformance.co.uk

If you are not satisfied with our response, you have the right to complain to the ICO: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 | ico.org.uk